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B.Sc. Visual communication

Department of Visual Communication

The B.Sc.Visual Communication program,established in 2020. This three-year undergraduate course empowers students with essential visual communication skills,fostering creativity for diverse projects. Upon completion, graduates are assured for dynamic roles such as directors, cinematographers,designers, animators, television production executives, content developersand broadcast media presenters, aligning perfectly with the evolving demands of the media Industry.

Vision

Impart knowledge and necessary skills to create socially responsible media personnel. To provide holistic learning environment that encourage students to identify and enhance their potentials.

Mission

• To deliver comprehensive media education for developing media literacy, pluralistic media space and socially responsible media personnel.
• To design and deliver learning inputs to develop the employability and professionalism requires for the media environment.

PROGRAMME EDUCATIONAL OBJECTIVES (PEO)

• PEO 1: To provide a comprehensive understanding of visual communication theories, concepts, and practices, enabling students to effectively utilize visual media.
• PEO 2: Cultivate creativity and innovation in visual communication, fostering the ability to develop compelling visual narratives and solutions.
• PEO 3: Enhance technical skills in various aspects of visual communication, including design, photography, videography, and multimedia production.

PROGRAMME OUTCOMES (PO)

After completion of the programme, the graduates will be able to
• PO 1: Visual Communication Competency: Develop proficiency in visual communication theories, principles, and practices across various media platforms.
• PO 2: Problem Solving Skills: Analyze and solve complex visual communication issues effectively using critical thinking and creative approaches.
• PO 3: Entrepreneurial Skills: Demonstrate the ability to identify business opportunities, create business plans, and undertake entrepreneurial ventures based on the needs and standards of media industry.
• PO 4: Effective Communication: Communicate ideas and information effectively through visual, written, and oral means in professional and collaborative environments. .
• PO 5: Ethical Practices: Apply ethical principles and practices in visual communication, considering the impact on individuals, society, and the environment.
• PO 6: Creative Expression: Cultivate creativity and innovation in visual communication, fostering the ability to develop compelling visual narratives and solutions.
• PO 7: Media Literacy: Develop the ability to critically evaluate media messages and productions, understanding their impact on individuals and society.
• PO 8: Career Readiness: Prepare for professional careers and academic pursuits by acquiring a strong foundation in visual communication and related fields, enabling to become professionally competent and socially responsible in performing media tasks.

PROGRAMME SPECIFIC OUTCOMES (PSO)

After completion of the programme, the graduates will be able to
• PSO1: Acquire fundamental knowledge of visual communication and various media platforms.
• PSO2: Gain Information Communication Technologies (ICTs) skills and digital competency.
• PSO3: Develop media literacy and professional competencies.
• PSO4: Apply the acquire skills in performing industry standard media works.
• PSO5: Design media content with professional ethics and social responsibility to meet the demands of media environment at various levels including regional, national and global.

Eligibility

Candidates seeking admission to the first year of the Bachelor of Science in Visual Communication should have pass in the Higher Secondary Examination conducted by the Government of Tamil Nadu or an Examination accepted as equivalent thereto by the syndicate, subject to such conditions as may be prescribed thereto are permitted to appear and qualify for the B.Sc., Visual Communication Degree of this university after a course of study of Three Academic Years.

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